Pawn can use the network to do something
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At present, a considerable part of the pawn line have set up their own website. Among them, the company profile, business scope, contact information is undoubtedly the normal content. But in the network platform for the construction of the angle analysis, relying solely on the website to advertise itself is only superficial level, how to use these new media tools more effectively carry out business help, will & ldquo; virtual & rdquo; into & ldquo; actual & rdquo; more worthy of thinking in the industry.
network technology give customers more time
& nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; Shen Luwei (Beijing Huaxia pawnshop, advanced pawn Division): the vast when civilian sales for many hock OK is an important business. Therefore, hock to the website can also follow the trend, the development of an online sales business. It is understood, some old pawn to carry out such business, trading volume and activity are not to be underestimated.
& nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; if the pawn vast when more goods, then can be devoted to the development of a framework for online trading site, columns, such as the establishment of links to the enterprise's official website, because the website mainly undertake the task is to provide browsing, and large quantities of pictures, text will destroy the official website; if pawn vast when the goods are not many, you can open exhibition mall, update product pictures, description, stock, price, promotions and other content, so that enterprises pay close attention to the customers anytime, anywhere to understand the latest information.
; I think there is a little more important is that the pawn line need to use the site so that more people can easily understand us, to find us. Therefore we Beijing Huaxia pawnshop website, in the branches of the column embedded Baidu map, so that customers can clearly understand to their administrative region of each store location, and then select the distance to visit their nearest store, and this technique and it is not difficult to achieve, also can reflect the pawn Service & ldquo; humanity & rdquo.
customers pay attention to true and useful information
& nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; Xiaorong (Shanghai pawn industry): customers browse website pawn, attention should is the ability to get true and useful information, so as to improve the customers' trust of enterprises. While the pawn line of the main service groups are small and micro enterprises, in view of this, the pawn line is necessary to open up a similar &ldquo in their own official website; small and medium enterprises window ” column. Through this column, the customer can see the pawn can for small and micro enterprises to provide products, financing case, and related policies and regulations, and other, equivalent to do a about the financing of small and medium sized enterprises service content summary, also let the customer in advance for mortgage products have a general understanding, once the financing need, do not have to because of strangeness and to ask around, save time and cost.
& nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; now, some sense of service is thoughtful of pawn in their own website platform set up online customer service. This is a kind of progress. And from the pawn line to use the network to serve its own point of view, the implementation of networking between the branches, the customer is recommended, or do remote identification, can be taken into account.
“ &rdquo will achieve financing remain within doors;
& nbsp; & nbsp; & nbsp; & nbsp; & nbsp; storage such as (Guangdong pawn industry): now, & ldquo; Internet Banking & rdquo; is a hot term, under the inspired, pawn to cannot open the idea of using your own web site, even micro blog, micro channel and other new media platform to do something, I think very value of the.
. In recent years, there are more and more pawn shops in this area began to work, promotions, discounts are more common. However, the store's sales, there will inevitably be a regional restrictions. Can not let go, so that the promotion of such promotions to the network, conditional pawn line or can also follow the practice of electricity suppliers, the use of the network to hold the product.