Process
In 2004, XXX jewelry China, arrived from Hongkong, opened its first XXX jewelry franchise stores, opened a road of exploration XXX jewelry;
In 2005, XX straight camp shop "Guangzhou Beijing Road Pedestrian Street xxx 1 shop" grand opening, at the same time, the rapid development of franchise business, only one year, XXX jewelry in the mainland has 120 brand stores;
2008 is a certain brand rise a year, Guangzhou Beijing Road Pedestrian Street, certain monopoly shop 2, Guangzhou nine x 1 pedestrian street shops opened one after another, XXX jewelry brand stores expanded to 530, brand development a big step;
In 2009, XXX jewelry set up Sichuan Branch, LOGO brand, store image, corporate image, brand strategy of the new upgrade, in a number of city brand promotion will be held, comprehensive start terminal shop training mode;
In 2010, the brand stores has been developed for 780; the same year, Shenzhen East Street certain monopoly shop 1, East Street certain monopoly shop 2, Shenzhen Huaqiang North pedestrian street certain monopoly 1 stores have been blooming in Shenzhen;
In 2011, established regional offices of Hunan, Hubei, Jiangxi, the implementation of the "headquarters + regional offices" service mode; so has become a set research and development, production and sales of jewelry and brand operation is one of the franchise enterprise; the same year, twenty-third straight battalion store so strong in Xiamen walking street in Zhongshan Road;
In 2012, established Beijing branch, Henan, Shandong and Zhejiang offices were set up, the brand strong landing CCTV, hit the high-end consumer groups, to promote the industry each big media, print media, network media, so that the brand image of the people;
In 2013, the signing of a popular movie star Ada Choi as the first brand spokesperson, open a new starting point for the brand development; Beijing Xicheng District XX straight battalion store grand opening; the establishment of Yunnan, Guizhou, northwest, Jilin and other offices, to further enhance the brand influence;
In 2014, XX in the total set of Direct stores more than 40, stores more than nearly 1500, 2 branches and 18 offices, marketing network of radiation throughout the country, the brand image upgrade again, more perfect service system; the ten anniversary of the establishment of the brand, development is one of the leading jewelry brand dream the future, look forward to a ten years more wonderful.