Actually home to set foot in the lighting professional store

EASYHOME will open up professional lighting stores, the industry believes that the move or will regulate the industry, highlighting the brand lamps

A few days ago, has confirmed that the Shili River is located in the beautiful home lighting city has been actually acquired, and changed its name to the house of the house of beautiful lighting square, will operate the high-end lighting brand. The house of the last year, close to its Oriental home building materials supermarket laianying shops will also operate lighting. The industry believes that the brand stores will serve the management mode of the introduction of the lighting industry, or to promote its more standardized development.

Comprehensive
Recently, the reporter from the home actually was informed that hasn't opened he beautiful home lighting city has at the beginning of the year is unexpectedly the home purchase, changed its name to unexpectedly the home pretty house Lighting Plaza; once the Oriental home building materials supermarket laianying shops will also in September and October this year in the form of lighting museum with consumers to meet.

Wang Linpeng, President of the group, told reporters, actually home in addition to create a professional lighting stores, but also to create a professional jewelry store, the furniture industry chain will be extended, into the category of home. “ now is a light decoration, re decoration of the era, the consumer is more than the product, but the cultural connotation, lifestyle, enterprises should adapt to such needs and trends to develop.
The second half of last year, Meikailong also has been involved in the lighting field. Its North Fifth Ring shop set up the lighting Expo Center opened, an area of 8000 square meters, brought together many famous brands, while the high-end stores in the store decoration, furniture marketing aspects of the high level of service extended to the lamp business area.

Competition or industry standard

In competition tends to a white hot market conditions reopen a professional lighting stores, but also many professional lighting market Ten Mile River, unexpectedly the home of the move sparked concern in the industry. Some industry insiders also said that the market demand for lighting has been there, not saturated, because there is a constant demand, as long as the price is reasonable, quality is excellent, the service is good, there is a certain living space.

Yuquanying building materials decoration, general manager of the market and jungle believes that the brand sells the platform to light, there will be a good brand effect, but ten areas of lamps on the market is saturated, to do a good job is not so easy.

Wang Linpeng said good lighting city. “ the lamp is a large piece of household consumption, from the current number of brands and industry size is fully become a condition of professional stores. & rdquo; and jungle believes that in recent years, the lighting industry although there are certain development, but because the industry itself is not standardized, enterprises these years without as much, the lighting industry management is still not perfect, service quality and should be improved.

Yang Jun, general manager of Beijing Gongxingmeikailong North Wuhuan lighting Expo Center, said that more repetitive Beijing professional lighting market, the brand is not prominent, so the market still has great potential to be tapped. Chen Yansheng, chairman of the China Lighting Electric Appliance Association believes that the Beijing North and south, East and West have some selling light gathering point, but the business service ideas and different. “ the whole industry to improve or rely on competition, in addition to Shili River, Fengtai and other major markets have professional sales, actually, red star these large stores can also be added. &rdquo Chen Yansheng. Yang Haifeng, President of Nanjing Handesen Science & Technology Co Ltd said that as home improvement products, lighting market by the influence of upstream of the real estate industry, under certain market capacity, the future will be more intense competition.