Eight problems "interpretation" LED "phenomena in cross-border electricity lighting"
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First foreign trade people as long as the master of English, the second generation of foreign trade people began to understand the Internet, the third generation of foreign trade people that have been close to the almighty. At the next cross-border electric district, not only to understand the selection, operation, technology and promotion, but also to understand the arithmetic. Complete nonsense, straight into the theme. Actually, electronic commerce is to sell things only, such cross-border e-commerce enterprises is between the different customs territory Daoteng a sell such products.
Recently, there is a good policy to promote the rapid warming of the two major industries: the country strongly supports “ semiconductor lighting application systems technology integration and demonstration ” and “ cross-border electricity suppliers to foster entrepreneurship program ”. LED lighting global market penetration, the market prospect is broad. Internet based resources and a huge number of users of online shopping, Internet users and online shopping scale is growing rapidly, consumers are increasingly dependent on online consumer spending. In addition, with the strong growth momentum to the mobile phone and tablet computers leading shopping, making the line below the line on the integration trend is more obvious. Promote the upgrading of the LED industry chain and the internal and external sales model. Such enterprises can through collecting and sorting the data of electronic business platform, and the of mining analysis, from which to obtain the information value, ultimately derived a new business model, so as to enhance the production efficiency, reduce led mini, small and medium enterprises operating costs.
1, the global B2C business scale how much? 1.233
2014, the global cross-border e-commerce market size of more than 1000000000000 U.S. dollars, an increase of about 21%. From the regional perspective, the European region has become the world's largest cross-border e-commerce market. 2012, the size of the European e-commerce market reached $35.1%, accounting for 412600000000 of the global e-commerce market, the North American region of e-commerce market size reached $33.1%, accounting for 389500000000 of the world, Asia Pacific region is the world's fastest growing e-commerce market, the total turnover reached 301600000000 U.S. dollars, accounting for 25.7% of the world.
A cross-border electricity suppliers data show that the top of the top ten countries in the top of a platform for lighting sales: the United States, Canada, the United Kingdom, Holland, Australia, Spain, France, Italy, Mexico and new zealand.
To the pendant lamp category, for example, as of the first half of 2014, the United States, Australia, Canada, respectively, to become buyers of the country's top three, a total of 70% of the overall buyers. Among them, the United States accounted for 49 of buyers. 66%, almost half of the total number of buyers. The United States has replaced Japan as China's largest export destination country.
It is understood that, in the lamp selling category, ceiling fan light foreign demand is very strong. There are some ceiling fan lamp platform margins as high as 178%.
2, why should the foreign consumer cross-border online shopping price and product differentiation
Cross border electricity suppliers have become a new export trade engine, how to achieve a new blue ocean by the Chinese manufacturing enterprises focus, the fact also proved that more and more “ China manufacturing ” cross border electricity suppliers to achieve this weapon again across. However, it is not to be ignored that, “ China manufacturing ” if you want to continue to force the export of cross-border electricity suppliers, LED companies need to work on tactics and strategies.