Food and beverage industry is facing a policy gap under the embarrassing situation

A year ago, the car entered the travel market, disrupting travel field for years in a pond. Although about car Panther dispute has not yet been finalized, but ambiguous policy under the demand of the market environment, by car extension to ride, express and customized bus everywhere.

The field of travel hot, will also share the economy mode spread to a number of surrounding areas. In food and beverage, for example, hungry, the United States through the copy of subsidy war, will be the same in the traditional mode of catering industry for many years to wake up, valuation of hundreds of millions of volts hall is to allow many entrepreneurs to see a new way of rice and the internet.

Since this summer, to rub rice, home for dinner on behalf of the private kitchen sharing platform, is considered to be the star of the catering industry, but, in the first tier of the hungry, the U.S. group and other first tier is being questioned the impact of the issue, just into the outlet of many entrepreneurs have become the protagonist.


The Internet thinking +

The catering industry is facing change:
Hunger breeds discontentment, Chinese is a proverb, but also represents the importance of the Chinese people to eat. However, this has been a long time of business form of competition for centuries have not experienced fundamental changes.

In the past, restaurants need to rely on the establishment of the central kitchen, to create the upstream supply chain to build their own barriers to competition, and when the traditional food and beverage facing the transformation of the moment, has been considered a stumbling block in the field of food, but there has been a phenomenon of giants get together.

From Hunan University in June graduation came to work in Beijing, adjacent to the Zhongguancun, near the company all kinds of restaurants are very concentrated, but northern taste make the non spicy unhappiness of Hunan people often complain about in Beijing not to eat authentic Hunan cuisine.

Since the beginning of summer, due to hot weather and various takeaway platform by Zhongguancun, ITC and ceremony of young people gathering area of love. In addition to the hungry, the U.S. group and other restaurant takeaway, to ‘ private kitchen to share ’ a number of APP and the subscription number has also begun to become a new choice for urban white-collar workers.

It is understood, mum's taste, ceng rice and go home to have a meal are launched at the beginning of this year, several start-up companies, the community retirement and like to cook the mom and dad set to online platform as a private chef, chef in accordance with their specialty set menu, for young people in the surrounding provided for reservation service.

See in June, this model, except that the North drift family taste buds are met, but also to retirement in uncle aunt provides a way to earn extra money.

This pattern also won the favor of the capital, a focus on food and beverage sector of the investors believe that the Internet thinking + food is not equal to the essence of free or subsidized, and that is how to effectively integrate the line to reach the user's idle resources to achieve this goal. Appears in the Morningside capital partners, Liu Kai, sharing the catering economy will undoubtedly become after travel, housing and an outlet.