Take out air outlet congestion, afternoon tea take out through the wind!

Another way to select 100 downstairs, afternoon tea niche outlet takeaway, it has the potential to mining ability.
In March 2015, just 10000000 Pre-A round of financing, in July also received a new round of financing 80000000 yuan, 2 years 100 of the time quickly from the initial sale of brand name cakes, desserts, and now the light food platform, which can not help but curious, they are what kind of play to find the outlet?
Downstairs 100 founder Ji Xiaoyang said: good food and beverage O2O, only need to engage in three questions: who to do, who to buy, who to send.
The summit, 100 Ji Xiaoyang downstairs on the cake also crazy: baking o2o gameplay innovation "as its theme the platform, accurate positioning, distribution analysis, to help brand of baking, takeaway platform to find new breakthrough.
Downstairs 100
One, who will do: platform to solve the brand's two big pain points
A report shows that when the national per capita GDP between 5000 to 10000 U.S. dollars, the proportion of public consumption increased by higher, such as fast food restaurants.
When people's life quality is improved, that is, the per capita GDP between 10000 to 15000 U.S. dollars, the growth is mainly concentrated in the light food consumption, such as coffee category, the United States can see the rapid growth of these brands, such as the rapid development of Starbucks.
However China is in what place? 7 per capita Qianduoyi point.
Can be said that Starbucks rapid rise depends on their development area the theory base, and as a light meal platform downstairs 100 in spotted the trend when, has long been targeting the Shanghai and Beijing that per capita GDP more than 1 million of the city, helped the brand quickly occupied the market.
To say that the per capita GDP is less popular fast food, wheat, Ken two has begun to face incremental shrinking stage, they also began to do takeaway, find the official platform to cooperate to solve their existing business bottlenecks.
Downstairs 100 by the interception of tea this section of the consumer, they poke in the enterprise two pain points.
The first point is to solve the traffic problem.
For example, the flash purchase mode, to help companies get more orders.
Second pain points is a platform for large data support.
Do platform must be more focus on the field of the platform, so what category best sell, what tastes best sell, you can get through the platform of big data analysis to get accurate data report, the enterprise according to the content and business perspective, to facilitate the next node layout.
Two, who will buy: afternoon tea = female users + petty guest
Downstairs 100 will set their own positioning in the two aspects: the first aspect of their proposed smoking and afternoon tea.
People are drinking tea, chatting, smoking, I hope to find a quiet place to stay for a while, it is afternoon tea to be advocated in the working period of exhaustion to timely stop, and afternoon tea platform to attract is female users, they need more is the family way to relax.
The second aspect is about survival and belonging, food and clothing and petty.
Almost all of the big platform takeaway O2O are busy to solve the lunch this meal just need, the frequency is high, cut point accurate, whether it is the earlier hungry, then the U.S. group and Baidu, and even now the heavy take delivery platform, they are to seize the white-collar market.
In fact, in addition to food demand, the demand is more and more popular C on the agenda. Downstair 100 or so we can find out the such a group of petty customers, in view of brand mainly to literary petty style, the overall interface design and products operation logic.
Although the air outlet has been crowded, but the opportunity to cut into segments still exists, especially in today's mobile Internet era, such as the original PC terminal traffic flow, are gathered in the hands of a few people, and now the mobile terminal entrance has become more equitable, each person is a ring of ecological chain, every entrance is a part of the mobile phone.
Set a good user range, for users to attract, downstairs 100 is also facing a night stand or fall in love.
Takeaway platform can be large subsidies, because they will be the platform abstraction into a taxi software, the higher the frequency, it is also a disguised occupation of the flow inlet, and then realized through other means.
But dining platform is different from social software, for example, not everyone will take a taxi, but the taxi software for the people who want to take a taxi is just the need to.
For downstairs 100 of the user, the afternoon tea is just a need, whether to do “ long ” the takeaway platform, the answer is obvious.
Takeaway platform also therefore escaped but for the customer marketing trilogy:
The first step: to order more and more high, we must make the brand characteristics
For example, a Shanghai called the smart pipe of the cafe, regardless of the big name, in the field of young people's consumption has a certain reputation.
The second step: with the platform to attract customers
“ with the help of our platform to sell products, the platform can sell the ability to live in a circle of users, the cost of access to the flow of traffic to be far lower than the cost of access to the flow of self. ”
Third step: Precision Marketing
Downstairs 100 to attract users through free of charge, and then to the exact match of different brands, such as a user who is drinking coffee, then he is likely to eat salad and sandwich, you can match the past some light food, improve consumption, it is likely to be able to consume 2 dollars.