Lighting industry development has reached a relatively saturated state, into twenty-first Century, today, lighting companies should be higher goal to attack, it is the brand. The status quo of China's lighting industry brand and confusion is what we will explore. Semiconductor lighting as an important branch of China's lighting industry, the end of the traditional lighting enterprise brand is the starting point for building a semiconductor lighting enterprise brand. Then the industry's brand of lighting industry how to become a popular brand become a big problem.
With the perspective of mass brand, the home appliance, IT, fast consumer goods, automotive and other industries, due to the development of early, full of competition, has established a number of well-known, widely trusted public brands, such as computers, home appliances have Haier, GREE, etc.. China's lighting industry is low, the product homogeneity is serious, the industry has long been a large number of non brand awareness, brand products, no brand enterprises, industry brand competition is extensive, homogeneous, low efficiency stage, lighting business brand can not be formed, can not enjoy the brand premium, only collective into a price war, the industry brand is in urgent need of industry brands to the general consumer recognition of the public brand transition, which is the common problem of lighting industry. How to change from the industry brand to the public brand, the industry is very confused, do the brand, the lighting industry public brand is still confused. With the continuous development of the lighting industry, lighting enterprises to create the brand's importance in the industry has formed a consensus, lighting enterprises have also recognized that the lighting industry's competition, has been developed by product competition, price competition to the brand competition. At present, China's lighting industry brand is in the stage of transition from the industry brand to the public brand. Advance in the confusion, as we sail against the current development of the entire lighting industry, should be more good than harm!
