Chen Zhixiang, chairman of Yangzhou heavy electric solar energy technology development Co., Ltd., 18 years old began to leave home, after 23 years of hard work, 41 years old, he has been a leader in the industry of domestic solar street lamp. The manager that age gently, in the face of changing market, is unassailable, calmly layout, even joking said "I do it again a few years will retire!" he ho magic weapon, so windy street corners of it?
Since 1992, many brothers and sisters, as the youngest of the 18 year old Chen Zhixiang entered the society the apprentice. As an apprentice, Chen Zhixiang always likes to consider "why don't you make a circle round the circle?".
2004, an accidental opportunity, Chen Zhixiang began to contact solar street lamp industry. At that time, solar street lamps have just emerged. At that time, there is a big problem of solar energy, is the solar street lamp battery is hung on the lamp arm, often stolen, and therefore often lead to solar street lamp can not work. Chen Zhixiang electromechanical born pondering the a way, invented a battery of the buried box, the battery installed inside, buried under the ground, such as insulation and waterproof, anti-theft again. This is a small invention won several national patents, also let Chen Zhixiang fame. There are dozens of manufacturers at the time of the solar street lamp industry, almost all of the manufacturers at this time basically found Chen Zhixiang, hope can be buried box of patent application to their products. "Although my product is very small, but as a standard part of solar street lamps, it makes me in this industry has a pivotal position."
Small parts started into solar street leaders
This little invention, not only solve the battery was stolen, but also solve the problem of the original battery exposed outside Feng Shui sun and rain caused by charging effect is not good, short life, the battery life is prolonged by 30% to 40%. This small parts, the year was Chen Zhixiang won hundreds of thousands of output value.
From the initial plastic buried box to late development to do a shell, to the latter part of the battery, Chen Zhixiang the enterprise resources integration, through, and customer resources together, into the present solar street lamp industry leader. Yangzhou now the annual output value of 1 billion, from the original one of the original plastic plant development to now have 6 production plants, 11 overseas branch offices, hundreds of domestic and foreign offices, greatly small close to 5000 users of the group.
The rules of the game out of the way
Solar street lamp industry has just emerged, solar street lamps in China is not the product standard, the benchmark of 6 meters high, 7 meters, 8 meters are there, the more confusion. User of this thing is also relatively vague, the choice of products is only a random choice of dealers or manufacturers recommended to purchase.
After Chen Zhixiang entered the field, began to consciously guide the user's consumption, through practice, the majority of people accept the things as standard, the solar street lamps made of standard parts. "Maybe we could just set it a thought, and later became a way, now we live."
Solar street lamp not only brought out for Chen Zhixiang, with a brilliant years.
In Chen Zhixiang's words, "before we pull out a truck, 200000 will be back. Now pull out of 10 trucks, and 200000 come back. But before a month to pull a car out, and now you can pull a car out. Some people go to our factory to visit the time that you this place is not like the factory, like the logistics company's logistics base. Why do you say that? Because there are a lot of big trucks waiting at the door waiting to pull up." In this regard, Chen Zhixiang quite proud of.
Based on the layout of Xinjiang Southeast Asia
In Chen Zhixiang's eyes, solar street lamps from scratch, from the beginning of the high-tech products to now become a mass of civilian products has experienced 12 years of high-speed explosive growth. At present, the market is basically saturated, the development of space is getting smaller and smaller, Chen Zhixiang want to jump out of the vicious circle of competition, open up another market.
Late last year, Chen Zhixiang in Urumqi registered a company, this year is also ready to invest in Kashi, Xinjiang, a 200 acres of plant, based in Xinjiang, the layout of Southeast asia.
"Xinjiang's market is very large, because the land in Xinjiang is close to 1/6, our business to Xinjiang is the purpose of it is based on the Xinjiang, Xinjiang has a position in the enterprise, and then affect the development of neighboring countries, East Asia twenty countries."
In the eyes of Chen Zhixiang, East Asian countries is currently in the stage of development of China in the 1980s, these countries in the industrial and civil products, including road lighting, solar energy application, the popularity of national infrastructure, electricity has a lot of room for growth. At this time to enter the business opportunities for a great. If we intervene in the East Asian countries, in the domestic lead over 30 years, you want to see what is the concept, so we set the business in Kashi, Kashi is 300 kilometers away from Pakistan, it is tantamount to a county in the next county, the actual Xinjiang County, there are 300, 400 km."
"Why do we spend so much of the human capital, because we are competing for the 5 years after the market, we do not see or
