Concept: the overall home lighting
The so-called overall home lighting is lighting businesses for consumers to provide from the living room, dining room, bedroom, study and kitchen, toilet and balcony, corridor lighting scheme, provide health sciences, energy saving forefront of lighting design and planning. Of course, in this regard a number of lamps and lanterns brands have made it clear that, for example, the United States and the United States has said that the introduction of a household lighting, commercial, home, engineering lighting integrated services.
However, the overall home lighting seems to remain in the concept of marketing, the real product sales and service to do one's no few. Obviously, the overall concept of home lighting is relatively vague, which is reflected in the consumer services, and for most businesses, the service is not only meager profits, but also the cost of time, manpower.
Concept two: lamp chain Monopoly
In recent years, lamp franchise storm swept across China, Shilihe Lamps City Shenyang store, Wenzhou store opening, marking the lamp group of industry from scattered to integration; of course, lamp market monopolization and lamp nest, Bandung Yang meeting, and orient Lighting Plaza, and so on. And the popularity of art lamps and lanterns brand monopoly, is the subject of the lamps and lanterns industry market by the city to the two or three cities and towns.
Home appliances to the countryside in recent years, so that the level of rural consumption and rapid speed, and lamps and lanterns, lamps followed by the home appliance, and fashion, energy conservation concept is also quickly swept from the city, which will open the rural Lamps lighting market. The lamps and lanterns brand is built in the form of lamps and lanterns shop. It is bound to be flexible and professional to cater to the rural consumption, and to meet the needs of the rural market development.
Concept three: commercial lighting
Led by Philips, the United States, NVC lighting brands, the introduction of shop lighting will undoubtedly become the marketing lighting is a major bright spot. Along with the rise of modern features shops, fashion, shop lighting decoration become the decoration in the process of heavy weight, more and more the owner realized, "pulled consumer's footsteps, stagnation of the customer's eyes", not just rely on products and services, shop decoration and lighting design, can reflect the crowning touch to the homogenization of consumer products.
, of course, for investors, how to get the sales channels, how to really create a professional snout, the author thinks that on the basis of professional, with strong brand publicity, and engineering experience, will be able to achieve unexpected investment benefits.
Concept four: LED lighting investment
Responsible person said, on the current lighting industry, the white hot market competition, only professional to occupy the core competitiveness. Lamp industry marketing biggest potential energy is based on its own advantages, in the favorable opportunity to enter other industries. For example, the ancient town of lamps and lanterns enterprises have launched LED lighting products, but high upfront investment did not bring huge profits. LED lamp single product at least 100 yuan, "domestic consumption structure also determines the its in the field of home the rapid spread of the possibility is not too large.
Concept five: Chinese lamps are direct sales
Chinese lamps (Beijing) direct base is located in Beijing's famous ten River District, is set sales experience, domestic and foreign well-known lighting design company, high-end custom, electronic commerce, international trade, wholesale and retail business, logistics, warehousing in one.
In view of this, Chinese lamps are Beijing direct base oceanic red Mart international Lamps City, true it may be said should be age, have absolute advantage of new lighting terminal sales platform. However, for dealers, not small shop rent, fierce peer competition, if you want to say that the lamp is the core of the competitiveness of the core, and that is relative to the wholesale distribution, effectively improve the lamp products from scattered sales, to the information flow, warehousing, product mix and deployment. Through large-scale management collaboration to achieve product sales and after-sales service effectively combined.
Concept six: furniture lamps marriage
We all know that lamps and lanterns on the impact of home environment should not be ignored, and in the channel terminal, the furniture industry has already produced a "marriage" of the light. Cross industry integration, will be more effective in controlling the terminal channel market information. Industry insiders said that cross industry cooperation, can achieve products, complementary resources, enhance the strength of the enterprise, is to ensure that the brand in the industry, the strong constant strong real way. From this point of view, cross industry cooperation is the inevitable trend of industry development.
Furniture and lamps and lanterns marriage business is not only for businesses is a new marketing ideas, but for consumers is a more convenient home consumption channels. However, for small and medium investment, furniture and lamps are often a little more than small business operators, the operators must be invested a lot of money, as well as to protect the quality of after-sales service, but also need a strong supply channels, to achieve the ideal price advantage.
