Time Asia exhibition, visited some enterprises, except in practice focus on products and technology, out of interest, more is to "investigations" in the role, with a number of enterprises at all levels of the business personnel exchanges the marketing level, such as channel model, policy, marketing, promotion, display and marketing assistance measures.
But unfortunately, the majority of enterprises is still a continuation of the conservative thinking, for example, to meet delivery, meet a person to the goods, in order to return the amount set a number of policy support. The lack of overall consideration of the regional market, such as: how to design the blueprint of the channel, how the layout of the national market, how to carry on the system of investment, how to build a model of the market, how agents are introduced into a suitable profit mode.
On the one hand LED lighting products and technology are constantly upgrading, which makes the stock of the lighting market space and incremental space is very large. From this show the technology upgrade and intelligent phenomenon, it seems to confirm this point. But the opposite is that most of the products and technical advantages of the enterprise, in the marketing strategy, why such a bit conservative?
Is the role of the limitations or the reality of the helpless?
It is said that the role of the limitations, it seems reasonable, such as a lot of technical advantages and financial advantages of the enterprise, it is very obsessed with their products and technology, but the feeling and judgment of the market, but also chaos. There is no clear marketing strategy.
That is the real lesson, it seems also justified, the past two years, some rely on capital and technology advantages of the enterprise, work energetically go up quickly, want to completely break through the market, folds halberd heavy sand however. There are also some great hailun a large enterprise ready to make a big fight, burning money Haiyuan lack of money. "Buy out, praised".
