Hardware enterprise technological innovation
0000-00-00 00:00:00
the connotation of enterprise technological innovation
technological innovation is the process of thinking to the market. That is, the market oriented, the scientific and technological potential into the marketing advantages of innovation activities. Involving the whole process from the creative to the market survey, technology development, product development, manufacturing, marketing and service. Understand the contents of technological innovation from the perspective of marketing, we should have at least the following:
A. technology innovation is a marketing concept:
; technology innovation is not purely scientific concept, nor is it a general sense of scientific discovery or invention, but a modern marketing concept. Must reflect the market oriented, it is stressed that enterprises must face the market research and development, the market demand, social needs and foreign exchange earnings as the basic starting point, and all aspects of the innovation process to implement the marketing concept, that is, technological innovation must give enterprises and market buyers bring real benefits. Zhang Ruimin, President of Haier group, is the problem of the market as a subject of innovation.
B. technology innovation is a system engineering:
is just as successful marketing needs a series of effective marketing mix, technological innovation also need to have a series of target market strategy and product, price, channel and promotion strategy. Therefore, it is a system engineering, rather than a single activity or a link. Only with the help of many strategies and tactics to ensure the success of technological innovation. In
C. technology innovation takes the application value of
; it emphasizes the unity of technology development and technology, and emphasizes the new combination of technology and other factors, such as the survival and development of enterprises must be based on market orientation, technological innovation must focus on the transformation and use of scientific and technological achievements, and rely on technological progress and industrial upgrading to improve enterprise strength and economic benefits. Therefore, the technological innovation needs and the related factors such as marketing innovation, service innovation, channel innovation and so on, so that technological innovation can bring real benefits to the enterprise.
