Henkel and Alibaba signed a global strategic cooperation

Henkel group and Alibaba Group recently in Hangzhou signed global strategic cooperation agreement, this & ldquo; double 11” period, Henkel's Schwarzkopf personal care brands will be in lynx exclusive debut series of new products. It is reported that Ali, Henkel and global strategic cooperation with large data, the rural strategy as the main content of the cooperation. Specifically, in large data collaboration, Henkel will combine the Chinese market characteristics and consumer demand, using the German technology and R & D products for Chinese consumers. At the same time, Henkel hope with Taobao, Alibaba rural channel sink, expand the market incremental into second and third tier market.