Local cosmetics counter attack foreign brands trying to take advantage of the electricity supplier

TJOY founder Zhuang Wenyang in the repurchase of TJOY brand, do XX thing is to push the new trade routes, walking. In Jahwa held recently in autumn new product release conference, announced the & ldquo; 90 & rdquo; launched brand tea color, fully commercial channels; Jahwa's eight brands all lynx channels, going to do next app sales. According to the insiders, local cosmetics brand has the trend of counter attack with the electricity supplier. The old local brands have OCS The official flagship store in Shanghai Jahwa brand lynx recently unveiled contains a combination of brand flagship stores and 8 sub brand flagship store, through the integration of brand resources to achieve full brand sales diversion. Jahwa chairman and general manager Xie Wenjian revealed that online business or will become Shanghai Jahwa important force point, within three years of its business share will increase to 20%. A personage inside course of study emotion: & ldquo; Jahwa such local cosmetics brand aircraft carrier enterprise, finally began to attach more importance to online channels. ” The same is the domestic cosmetics brands baiqueling faster transformation. In early 2010, 100 birds gazelle flagship store on the debut of Taobao Mall, XX years sales, monthly only 3 million to 6 million yuan; 2011, 100 birds gazelle introducing third-party business professional team, shop frequently introduced marketing activities, in last year & ldquo; double eleven & rdquo; big promotion, day Cat flagship store total XX of 38.54 million yuan. In the first half of this year, in lynx beauty 3788 flagship store, sales ranked XX is 100 birds gazelle, the second and third was also take local cosmetics brand, namely Han beam and Afu. Layout electricity suppliers are helpless Industry experts believe that the local cosmetics brands have the layout of the electricity suppliers, is helpless choice. “ channel must be one of the important reasons for the domestic cosmetics brand market share is not to go. ” Shang Chao, department stores and other cosmetics sales channels, foreign cosmetics have been dominated by XX. Z new authoritative statistics, XX quarters of this year, department store sales of the top ten brands of cosmetics, Herborist Jahwa's only squeeze, and ranked eighth, the rest are foreign brands of cosmetics. Over the years, the domestic cosmetics have to find another way, sinking channels, store line, which makes the domestic cosmetics brands get part of the market in the fierce competition. But since last year, L'OREAL and other foreign cosmetics brands have begun to follow the layout of the store, the store channel of the domestic cosmetics brand is threatened. “ open up the electricity supplier channels or a way of Shanghai Jahwa against physical channel sales stagflation. ” industry insiders say. Seize the opportunity to counterattack “ a channel from the emergence to the formation trend, five years will be able to see the impact. Local cosmetics brand net has been five years, began to show the effects of. ” in the industry view, the local brand net Z key is to solve the problem of the line under the price system. “ the same price, there is no advantage line; different price, may also impact on offline sales. ” Reporter observed, the local cosmetics brand electricity sales price of a single product with the line, with the price of basic, but online promotion more favorable, such as sales of packaged form, so a single product accounting down prices than the line a lot lower. Shanghai Jahwa has also launched a new online brand & ldquo; tea color & rdquo; that the main for & ldquo; 90 & rdquo; consumer groups, to the electricity supplier based channel and according to the characteristics of this population in the product packaging, marketing and other aspects of tailored. “ compared to foreign brands, local brands more cost-effective advantages, but also understand the Chinese market channel operation. If the local cosmetics brand can seize the opportunity to adjust the sales channels, precise positioning of the network shopping crowd, is expected to realize counter attack. ”