Cosmetics packaging: the "thin body"

Cosmetics packaging is the most basic function is to extend the product shelf life, so that it is easy to transport, carry and without pollution, damage. Today, in the &ldquo, the eye economy ” “ face engineering ” and other false expense idea of misleading, the external attraction of packaging is increasingly enlarged, the volume is too large, too many layers, design is too complex and so on, resulting in a serious waste of resources. Industry insiders pointed out that the phenomenon of excessive packaging exposure to weak corporate environmental awareness, social cycle use mechanism is not standardized, legal and regulatory imperfections, and many other issues. In order to realize the sustainable development of environment, to the excessive packaging “ thin body &rdquo.

Excessive packaging phenomenon generally < br style='color: RGB (102, 102, 102); font family: Microsoft YaHei; font size: 14px; line-height: 24px. '/ >
Recently, the reporter visited a number of large shopping malls in Beijing cosmetics counters, found that the phenomenon of excessive packaging is very common. With a acne products as an example, the packaging of plastic tubing, about 10 centimeters in length, only the index finger thickness, the size of the packaging box is a 8 to open books similar. The reporter opened the outer packing box, a rough estimate, the capacity of at least 10 similar products can be installed.

Reporters in another well-known brands of cosmetics counters to see, a net content of 0.3 grams, roughly the size of the waterproof liner with the neutral Bibi core is quite different from the outer packaging is also very large. By the reporter, the diameter of the liner is only 8 mm, the outer box size is 2 cm long, 1.5 cm wide. That is to say, the packing box can be placed at least 4 of the same diameter of the liner.

In addition to a single product, the product is set over packaging of disaster area. For example, launched a brand of a package box packaging is very complicated, the from top to bottom a total of six layers, namely, packaging box, the base foam pad, lining, lining sand, the middle foam pad and packaging box cover. After the survey, the reporter found that the long, wide, high, respectively, 25 cm, 22 cm and 7 cm, with a total volume of 3850 cubic centimeters. Box is equipped with 4 products, the total volume of 320 ml, about 320 cubic centimeters. Even with the filling bottle, planing to due to the difference of the shape of the bottle body of the void and wall thickness of the bottle, cap height, the packing box can also let two sets of the same volume of products.

In fact, China has long been the problem of excessive packaging of goods, such as the formal implementation of the "restricted goods over the packaging of national standards for food and cosmetics," the provisions of the food and cosmetics sales packaging is not more than 3 layers, the package is not more than 60%, packaging costs should not exceed 15% of the price of goods sold. Since the country has introduced standards, then why do businesses also carry over packaging? In this regard, admitted in a certain brand of cosmetics counters work years of sales personnel Xiao Zhou. This is because the packaging is an important indicator of consumer choice of goods. In contrast, the packaging of goods, the sales volume is higher than the simple packaging. “ only the outer package of the goods looks fine, enough grades, consumers will feel the value of money. ” Xiao Zhou said. During the interview, the majority of consumers answer also confirmed that zhou. Consumers surveyed generally believe that the packaging is a more exquisite cosmetics “ tall on ” is a gift of choice.

Enterprises have a weak awareness of environmental < br style='color: RGB (102, 102, 102); font family: Microsoft YaHei; font size: 14px; line-height: 24px. '/ >
Dong Tongli, vice president of food science and engineering at Inner Mongolia Agricultural University, GA seems, over packaging phenomenon exposed three major problems: first, the existence of the concept of the existence of some consumers, two is the production of environmental protection awareness is generally weak; three is the lack of social norms of recycling mechanism.

Dong Tongli, said the excessive packaging not only increased