Innovation design center of Shanghai Jiao Tong University was founded

 : how will creative and design industries play a leading and leading role in industrial transformation and upgrading? How should colleges and universities train innovative creative talents to meet the requirements of the times, and play the role of researchers and leaders in creative industries? Established last year following the Shanghai Jiaotong University - University of Southern California Institute of cultural and creative industries, the establishment of Shanghai Jiao Tong University innovation design center the day before. Relying on the advantages of traditional design, Shanghai Jiaotong University and zero Bay International Innovation agglomeration industrial activity, innovation center aims to become the national construction design ideas and the development of emerging industries needs interdisciplinary research, the internationalization of the depth of cooperation, the three linkage platform. Try to become attractive design practitioners gathered in &rdquo “ training; and all the outstanding students abroad “ talent reservoir ” power, entrepreneurial talent “ International Passenger Center, &ldquo ” industry innovation; incubator and accelerator ”.
Focus on innovative design for “ design capital ” blood supply
Shanghai Jiaotong University design discipline has always had a good strength. 2015 and 2016 for two consecutive years, ranked QS in the world's top 50. 2016, Shanghai Jiaotong University “ design science and engineering ” cross discipline doctoral landing, but also in the field of design in the field of scientific research recognized and affirmed.
In &ldquo, the capital of design, &rdquo, international certification and &ldquo, mass entrepreneurship, and multi innovation &rdquo, the innovation garden of this university has come into being. Based on the zero Bay International Innovation agglomeration industrial advantage, innovation design center will be dedicated to scientific research, by focusing on training, service personnel, service design, service, product design award six functions, direct service to the national “ double ” strategic development level, boost regional innovative design for the revitalization of Shanghai construction of important international influence innovation center contribution.
“ creative design is in the high-end link of the design industry chain. It is an important point for the cultural and creative industries to serve the national economic and social development, and it is of vital importance to solve the problem of insufficient supply of excellent design talents. &rdquo, Professor Zhu Jian, deputy secretary of the Party committee of Shanghai Jiao Tong University, expressed the hope that after the establishment of the innovation design center, more talents can be trained, and new blood for the design discipline will be provided.
At the beginning of its establishment, Xu Zhilei, academician Xu Ping and other 17 experts and scholars who have made important achievements in the field of art and creative design have been invited to serve as academic members. More than 60 full-time teachers from the related disciplines of the National Chiao Tung University work in a more central position, and have laid a first-class faculty for the integration of scientific research teachers, curriculum teachers and actual combat masters. The future, into the center will focus on innovative thinking and entrepreneurial culture together, regional innovation alliance development and international exchanges and cooperation etc. the multi-dimensional construction design, cultivate compound talents more creative spirit, creative thinking, training professional skills master world design industry, to provide technical and experimental platform for the international forefront of academic research, become the service in the national “ double ” strategy model.
Build DSA experiment platform, build &ldquo of design discipline; State Key Laboratory ”
Design disciplines also have laboratories? You're right！ Innovation design center design science and DSA (Design & Science Art) experimental platform, with reference to the National Key Laboratory Standards for construction, is expected to be completed within the year. “ we divided DSA into 6 distinct labs. ” Shanghai Jiao Tong University professor Zhou Wuzhong director of innovation design center said that the six laboratories were focused on innovative design thinking, brand design, virtual design, design management, application environment and the innovative design of the architectural heritage protection, covering many areas of innovative design.
The design thinking of laboratory — — &ldquo: Oriental College &rdquo Xuehai;. Design thinking to design characteristics of the Chinese laboratory &mdash theory system; — Oriental design as the basis, to explore the world first-class university &ldquo ” innovative thinking; course system, organized by the Oriental design forum, the creation of Oriental design award and "Oriental design" magazine, encourage and foster innovation design thinking.
Brand design laboratory — — &ldquo design of National Chiao Tung University; brand think tank ”. Brand design laboratory around technological innovation brand incubator design system, create Chinese brand design brand expert think-tank, become very influential, through the design and communication of brand integration, enhance the commercial value of brand culture output.
“ VR+X” virtual reality lab; — — high viewing “ VA/AR experience area; ”. “ VR+X” Virtual Reality Laboratory is an advanced virtual reality technology platform integration of various disciplines, the application of VR/AR technology in the field of consumer research focus, build highly ornamental sense of consumer experience center, to provide product design aesthetic evaluation, space and environment evaluation, film and visual arts experience perception evaluation, communication and new media effectiveness evaluation the related research and development services for enterprises.
Design management laboratory — — “ Industry Research Institute practice center ”. The design of laboratory management and knowledge service, focusing on product innovation strategy practice design industry policy practice and knowledge service, user research strategy practice and knowledge service, discusses the incoming new product opportunities and its system and structure of prospective application needs new technology industrialization related judgmentTo help the design industry serve regional economic development, industrial transformation and upgrading and enterprise competitive ability optimization, and enhance the enterprise's ability to respond and lead the market through design innovation.
Environmental innovation design laboratory — — explore “ the beauty of environmental design ”. The innovative design of Integrated Environment Laboratory of environmental science, environmental engineering, environmental art, architecture, landscape, landscape design, ecological service strength, ecological construction, “ &rdquo, “ living environment; city double ” &rdquo and “ beautiful countryside construction.
Architectural heritage conservation laboratory — — “ I am in the University of heritage ”. Building heritage protection laboratory construction, first-class laboratory in the field of architectural heritage protection in China, provide technical support for high-level protection research and practice. Including: data acquisition laboratory, nondestructive testing laboratoryRemediation technology laboratory.