program one: Micro film (Series)
Program description: Cafe environment elegant, is young people like to often go to places, especially like lovers, classmates and good friends, young young distinctive character. Many people believe horoscopes character, so at this point, in the cafe planning a sequence of micro stories, micro film. Finally, according to the story of the sequence of the site to promote the cafe, hit a slogan, to the audience transfer a moment Cafe information and ideas.
Concrete series:
1 different constellations for different kinds of coffee
2 different kinds of coffee on the demand for different kinds of coffee
3 different seasons of the choice of different coffee
4 different holidays on the coffee choice and so on
Implementation plan: video show up in the form of micro film, long 3min~5min intermediate, streamlined procrastination is not content, strong story, plot section together compact.
Film production: Director, cameraman two, screenwriter, editing Division 1, a colorist, three actors (TBC), 3.
Shooting equipment: 2 sets of 5Dmark2 professional SLR (red circle lenses), professional slide a, device for recording a set, light a, steadicam stabilizer. And related auxiliary camera equipment.
Production of finished products: HD 1920*1080mpg video, can be played in the cinema screen HD format.
A sequence quote:
Equipment and equipment 1600 yuan
Personnel shooting 1000 yuan
Post production 1500 yuan
Transportation 500 yuan
Script creation 200 yuan
Staff labor 400 yuan
Other expenses 800 yuan
Total: 6000 yuan
Concrete plan:
Characters: young couple
Story: girls and boys are like each other, but the relationship has not said, they often go to the cafe to drink coffee, sit one afternoon, together to talk about a lot of things. The boy loved each time a latte, a girl doesn't like a cup of latte, each ink. After a quarrel girl say this, then make a fuss over a trifling matter quarrel, boys and girls with … … and the two men began to live the life of a person, to them all the good things lost color … … two people alone came to the Museum of Coffee had a quarrel alone, the other types of drinking didn't like the Coffee drink, then back to the other as if thinking of sth., before his bit of concern and care for daily life, two people seem to understand what, mouth showing a feeling of happiness … … the last two people and to Coffee museum with Coffee, warm and beautiful picture of … … &hellip … fuzzy picture gradually; played slogan “ &mdash — Coffee moment; know what you want! ”
Story two: boys and girls is a pair of lovers, love to instant coffee shop and coffee and chat, usually learn together, take care of each other. This boy is a * * * sign, the pursuit of perfection. Immediately go to the birthday boys, but boys in the school election defeat, very sad very sad, the girl saw the boy's emotional, so in order to help the boys as soon as possible to come out, she in boys do not know the circumstances of the premise and began planning a surprise birthday party, this a series of planning are in instant coffee (coffee shop owners and staff to help girls many busy), the boy's birthday that day, and the boy friend together after the birthday, the girl finally separate instant coffee boy about to, finally, a ready massive birthday paty in cafe staged. The boys to see all this, recall two people before the cafe drip, found the cafe many he never experienced much attention to people and things are so beautiful, he finally smile, touched + happy + beautiful & hellip; & hellip; picture gradually Fuzzy & hellip; & hellip; slogans & ldquo; instant coffee & mdash; & mdash; know how to what you want! ” ;
Performance elements:
First, the main plot of the film is in the coffee shop, there are a lot of scenes can be fully displayed inside the cafe a lot of detail and the overall environment.
Second, second, the film is a story of the story, the idea of instant coffee is also one of the best way to show.
Third, third, youth love, is forever a classic on the subject, this implant soft advertising is now consumer groups willing to accept, to feel the way. On the contrary, for the enterprise to enhance the image of a good way.
Note: the shooting cycle is one week, the latter one week, and the last 3 days. The details of the story needs to be determined after the study with the customer.
Program two:
Description: the publicity of traditional pattern, + text + Trailer titles. Text = commentary + picture.
Form: instant coffee advantage, instant coffee characteristics, the quality of the product in the store, team building, service level, environment, characteristics, geographical location and so on
Advantages: a comprehensive introduction to the shop inside the situation, so that the audience a detailed understanding of corporate culture and hardware level, to enhance the visibility, increase the customer's purpose.
Disadvantages: the more traditional mode, the audience acceptance of less than soft implant.
Quote:
(1): 3&mdash, 5 minutes the word 300-600 word 5000 yuan (shooting fee 1500 yuan + post production 800 yuan + special packaging 1200 yuan + staff labor 1000 yuan + 500 yuan)
< p (2): 5— 10 minutes & nbsp; commentary about 600-1200 words & nbsp; 8000 yuan (shoot fee 2500 yuan + late 1800 yuan + special packaging production 1700 yuan + workers 1000 yuan + 1000 yuan others) & nbsp;