On June 29, 2015 marketing elite UBM sinoexpo enterprise training conference was held in Bohua marketing headquarters. Business leadership, ceramics sales team and brother brands took part in the meeting.
This Conference on "restructuring and upgrading, activities to win" theme to enhance the brand marketing and service consciousness of the sales team, and in view of the existing inadequacies of brainstorming, draw policy operations, so that enterprises in the fierce competition in the market to buck, winning thousands of miles.
The meeting, the President, delivered an important speech, put forward important initiatives in the following respects:
1, Terminal resource integration, brand development
Sales teams have to implement enterprise's strategic planning. Assist Terminal to optimize resources, improve your product presentation and layout, improve store image, build brand awareness, build a high level of professional, exclusive brand stores.
2, improving the product mix to meet consumer demand
Brand enhance liaison and communication with the terminal must be, improvements in product mix, adjust the scale. Rich product line breadth and depth at the same time, must focus on the gold selling single product sales promotion and fast last new, targeted to highlight the advantages of product's selling point.
3, diversify marketing channels, and vigorously promote the normal promotions
Diversify marketing channels to grasp the pulse of the market, based on the dominant position. In addition to promoting the traditional model, brand and end to strengthen the development of emerging channels, through mobile Internet and other modern means of information and enhance brand impact and brand competitive power.
Promoting normal promotions. The times, the initiative, the first to grab market share, so as to enhance product sales and brand awareness. With the rapid development of the information age, normal promotion has become an important Terminal won the right to market-oriented policies, strong marketing team will provide terminal provides the most comprehensive quality help.
4, training comprehensive sales and service team
Sales teams must become the all-round development of the learning-type team, to enhance their abilities and sense of service. Sales team not only build brand and bridge terminal information exchange, is driving Terminal upgrading and transformation, show the brand's main force.
Sales team to further improve service quality must be based on the original, high quality and a full range of services to win the trust of customers. Collaboration with the marketing team to develop and promote Terminal normalized implementation activities and on. Assistance terminals to establish a high level sales network platform to provide consumers with the most professional service, give full play to Bohua ceramics brand.
Through this marketing elite training Conference, UBM sinoexpo enterprise sales teams for each brand of marketing, terminals, normal promotional activities have a better knowledge and understanding. Second half of 2015 will work closely together with the Terminal and broader cooperation, comprehensive help transformation and upgrading of the Terminal, and more marketing channels and normal promotion, to seize, win the market.