On March 27, UBM sinoexpo Enterprise 2015 "Pratt" campaign kickoff meeting held at Headquarters. In the midst of a round of applause from the Conference was held, participation in meetings of the heads of departments, as well as Grand intelligence teams on ceramic and 2015 years of development to do an in-depth study and discussions at the meeting and put forward a series of important tasks and objectives.
A large action, shared benefits
Meeting, participants unanimously adopted the "Whitney" plan of action. Pratt's core principles is through effective marketing and management organizations, aimed at the unified core markets, core customer marketing management service, through training, normal promotions and other effective means to enhance the market share and brand competitiveness, strengthening the links between customers and manufacturers, supporting each other and promote the increase of sales, strong Terminal strategy.
Second, the significance of
Meeting to discuss factors which restrict the development of industries and enterprises, as well as the Terminal, the insufficient promotion of the proposed recommendation and edge initiative. Points out that an enterprise has to change the marketing policy of the Conference, from the previous focus on high volume mass production to high quality, product development and production with high technology content, personalized, professional brand road. Through a series of deployments, and constantly improve our services and the efficient use of resources and strengthen the influence and appeal of the brand, so as to continuously improve the core competitiveness of brand.
Also noted that the terminal connection, must start with training and preferential policies, rising from the inside the terminal business and management skills, which is directly related to the development of its own brand and status.
Third, the action
The theory of, must be practical arguments. Conference Shang on "General Hui big action" made has 3 items action approach, specific including 1, and normal promotions plans, active Terminal sales atmosphere, to most directly of method upgrade Terminal sales, build strong Terminal; 2, and achieved brand and products of differences of positioning, face market of fierce competition and products with quality of increasingly serious problem, ceramic must insisted products innovation, firm to go brand development of road. 3, professional training camp, through strong team of trained liberation Terminal, increase terminal capacity and sense of service, Enterprise close ties and terminals, so as to fundamentally improve the current situation.
Through this "Pratt" campaign kickoff meeting, Enterprise and terminal will more clearly position itself and its own advantages and disadvantages, and from this day on, gorgeous off ceramics will gradually change, do not hesitate to become a top player, brand into a national brand, brand in China!