In the pursuit of individuality, the pursuit of unique and personalized clothing become more young groups of choice. Reporter recently visited the east straight door Volkswagen Retro+ shop goods are designers, tailoring and texture are also quite style. It is understood that this shop is “ D2C global designer integrated platform ” the next line store. Designer brands face a narrow audience as well as higher prices, online can not understand the quality of clothing and other issues, has accelerated the layout of the line stores. Tide brand buyers Business & ldquo; Yoho! There are goods & rdquo; (hereinafter referred to as & ldquo; Yoho! & rdquo;) recently announced the completion of nearly $1 billion in D round of financing, and will accelerate the completion of the integrated online and offline retail layout. Previously “ D2C global designer integrated platform ” also has long been the layout of the line.
After the $100000000 financing, YOHO, said it will focus on the layout of the line retail, plans to build a line of experience in the country's major cities in the country 3-5. YOHO! Shop plans in fact already on the road, in April this year, YOHO! To the media revealed the news, the first store has established the site, will be set up in Nanjing headquarters, in the second half to complete all kinds of intelligent facilities in place, then according to consumer feedback in other key cities shop. In addition to include smart home appliances, but also a communication, exhibition and other uses.
In fact, YOHO! As long as the establishment of electricity suppliers have been open to the store's intention to open. Before the creation of electricity suppliers, YOHO! Founder Liang Chao founded the YOHO. Liang Chao had said in an interview, the trend of the brand is often very few stores, triggering a shop sales of inspiration, but about 20000000 yuan per year advertising and activities can not support the cost of the shop, then select the electricity suppliers. The same type of electricity supplier “ D2C global designer integrated platform ” the store has opened a little earlier. Founded in March 2011, “ D2C global designer integrated platform ” after two years after the operation began to open the store, the second half of 2014 began to open up shop.
For we have not yet familiar with the clothing brand, consumers are often in the market see real and try it on before deciding whether to buy. Reporter in the & ldquo; D2c designer in the world integration platform & rdquo; see store Raffles branch, the customer into the store touch clothing and read carefully the clothing styles. Compared to online viewing, in the physical store to try or touch the fabric more can produce the desire to buy. Can visually see the price is not low, and cut wire fabric. In addition, consumers choose the free store fitting goods can be superposition, select all need the free store fitting product can choose the nearest store, and can select a range of free services, including free dessert, private image consultant, free SF home and so on. At the same time, consumers can choose their own convenient contact information, including phone calls, text messages, micro channel three ways. When the choice of micro channel mode and related service personnel will by adding micro letter to inform consumers of fitting the details, in case of shortage will be another time.
And he international fashion brand investment company president Yang Dajun in Beijing Daily reporter interview said that fashion after all need to experience a sense of, so many designers tide brand electricity supplier selection online shop, consumers in the fitting process will decide whether or not to buy. In addition, the design and measurement of different clothing, clothing business platform is often higher returns, and the mainstream of the female consumer groups on the higher demand for clothing.
Different from Jingdong, Suning Tesco opened the line Xia Dian, Wan Qing Shanghai Business Consulting Co., Ltd. CEO Lu ZHENWANG to think, the designer tide brand business opened store experience more and more urgent. Because of the relatively high price of clothing subject to consumers can not see models and fabric, online sales situation is not good, even if it is traditional famous brand business penetration is relatively low, sales are not good.
Reporters learned that & ldquo; D2c designer in the world integration platform & rdquo; relatively high commodity prices ordinary brand, and belongs to a niche brand, so customer base positioning relatively high-end and fashion. To merchandise T-shirts, for example, a total of eight pages of merchandise T-shirts, in terms of price from low to high, the unit price of the first page about 100-300 yuan, the price is higher than the 500 yuan, visible the platform clothing price higher end.
Therefore, the shop for the role of online diversion is increasingly attached importance to the role of. According to & ldquo; D2c designer in the world integration platform & rdquo; free line fitting relevant staff, current & ldquo; D2c designer in the world integration platform & rdquo; every day through online appointment passenger line fitting single about 20 single. The staff took over the job in May, just before he took over the 3-5 alone. Customers in the fitting after the purchase rate is higher, about 60%.
According to the source, online booking customers shop fitting many old customers in the store, even if there is no buy shop reservation fitting models will also buy clothes in stores.
Reporter recently visited the & ldquo; D2c designer in the world integration platform & rdquo; store Raffles store. The store is located in Raffles upstream layer to the second layer of straight position, belonging to the area of low rent.
It is understood, “ D2C global designer &rdquo integrated platform; the store has been opened in Raffles for about two years. People familiar with the matter said, Volkswagen will regularly according to the factors of brand will be adjusted, the store has opened for two years, and in this position, you can say good operating conditions.
The higher end of the customer base, to try to experience more attention. But Lu ZHENWANG to think and experience can be obtained more user identity, contributed to the expansion of the business line, but it is difficult to rely on line shop direct sales to gain more profits.
Yang Dayun said, on the D2C platform for electricity providers line shop is only a supplementary means, there was little chance of success. Because online and offline operations and management, etc. are not the same, the online business is not good at the line, and now very few profitable business, the world's best D2C electricity suppliers are ASOS, but also not profitable. So the possibility of these brands is relatively small profits.
Yang Dayun is not optimistic about the cooperation between the domestic D2C electricity suppliers and designers. Yang Dayun said, although the D2C electricity suppliers to accelerate the time of the designer fame, but some of the D2C electric business model is not good in china. In the UK D2C ASOS, for example, ASOS will provide the platform for the designer and funds, in cooperation with the first to buy the product of the designer, to ensure the 60 days, then online sales, and bear inventory. And the profit relationship between the designer is equivalent to the sales price difference. China D2C electric business model is to put the designer's products on the platform to sell, sell out the sub commission. This model is difficult to earn money unless the designer is invested in the fancy of the investors.
© Copyright 81yk.com Guangzhou SOVA Clothing Trade Co., Ltd. All rights reserved. 粤ICP备12345678号 Powered by：81YK