In the first half of this year, China's imports of clothing sales is not high, some of the business of imported clothing generally said that the market demand is poor, consumers buy enthusiasm is not high to become the main reason for the poor import clothing sales. Industry insiders said that the electricity business sales model will be an effective way to improve the sales of imported apparel companies. So at present our country import clothing industry the market situation how?
Beijing City, a number of large shopping malls and imported clothing brands, to ask their sales, business generally shook his head said the situation is very optimistic. 1~6; this year &ldquo month, our brand clothing sales situation is relatively poor. Our company mainly engaged in men's trousers, the goods are from foreign imports, consumers to import western style trousers purchase enthusiasm is not high, as businesses feel it difficult to do business. ” Beijing Wangfujing East New World Shopping Center, a brand of import male pants brand said.
“ compared with the same period last year, this year, our brand sales performance is not optimistic. In the past six months, the country has introduced a series of policies to expand imports, the price of our brand imports have declined. To enter the domestic market, store rent, labor costs, electricity and other cost remains high, making the retail price of goods, we can not be a substantial decline, so there is many consumers think clothing import prices high, loss of interest in purchasing. ” a counter for the import of clothing brands, said the shop assistant.
“ discount promotion is a good way to improve sales, but the sales situation in the past six months is not so ideal. From the beginning of the new year, until Children's Day, every day we have launched promotional activities, preferential is relatively large, but sales have no obvious increase, lack of consumer purchases. Directly affect the number of imported goods. In the last two months, we have a relatively high import clothing inventory, so it has slowed down the speed of the new clothes. ” a responsible person for the import of the clothing store.
Recently, the clothing market for the purchase of clothing. “ pure imports of clothing prices are very high, remember that in April, I saw in a shopping mall, the price of 4000 yuan, although very beautiful, work is also very good, but the price is too high, they gave up the purchase plan. Ms. Yang said &rdquo.
“ compared with domestic clothing, import clothing even when the discount promotion, the price is also very high. I took a fancy to a brand of imported children's suit in five one, when the salesman said that the new, only to fight 10 percent off, after the price of 1200 yuan, due to the price is too high not willing to buy. Children's Day, I came to the same brand of children's clothing counters, found after the discount price is still 1000 yuan, the price is still too high, finally chose to buy domestic children's clothing. ” young mother said.
“ import clothing is a lot of advantages, such as fabric comfort, quality inspection and safety, and the design is more fashionable, the most important is the manufacturers tend to detail the details of the clothing product, and more refined than domestic clothing. But the price of imported clothing is usually higher than the same domestic apparel prices, which is difficult for many consumers to accept the main reason. Ms. Wu, &rdquo, is a woman in the shopping mall.
Market demand has become the main factor that restricts the import volume and import volume. The high retail price has a direct impact on the enthusiasm of consumers. Industry insiders said that the future, the import clothing business can be sold through electricity suppliers to reduce the price of goods, so as to improve sales.
Compared with the traditional physical stores, electricity suppliers with low operating costs, and consumers through online shopping malls to buy imported clothing is both time and effort. “ we are specialized in the import of shirts, businesses, there are both physical stores also have shop. In contrast, the shop sales to more, the price of the product is also higher than the store price discounts, many consumers are in the store to try through and to shop to buy. ” cat mall a business import shirt shop owner said.
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