Entity store has a lot of advantages of cross-border

What is the essence of the shop and the store competition, a lot of people will say that is the product price ratio of competition. In fact, more important is the convenience of competition. Or, the two are more &ldquo than those of consumers; nearly ”. Obviously, the Internet provides a a lower cost and more efficient to find goods channel, the entity shop also did not see consumers, consumers have been abducted by the shop.

But many of the advantages of the store is unique, such as experience, instant consumption (immediately), the visibility of the ground (local market brand effect). Relatively heavy assets of the entity store. But it is because of this, on the technology and the cost of “ entity shop + Internet ” “ Internet + store ” easy to achieve more. An online shop to open 100 stores to open the formation of O2O 100 stores in the store to increase the formation of a site to form a more difficult O2O. This is Suning Tesco [micro-blog] to be more successful than the wind hey.

Regardless of the & ldquo; Internet +” or & ldquo; + Internet & rdquo; to build the store o2o business model is at the lower end of the line has three difficulties: 1. Build cost; 2. Line source; 3. Product price. The key is second points. If we can solve the second point, then to build cost can have higher tolerance and cost-effective products to create more support.

Obviously, not everyone can be like a tyrant, [] as a roll of gold micro-blog sf. So do not have a method that can do both at the same time low cost and quick construction, build that has a high quality source protection and operating costs also have obvious advantages,?

We have explored the following. That is: cross-border integration, scene update, chain operations, composite profit. For example, the import of retail chain industry is now growing rapidly, but the cost of each store is very high, the source of the source to be accumulated from 0, business risk is also great. The car beauty (car wash) industry due to oversupply, has become a red sea, more than 80% of the car wash shop business difficulties, the transformation of a strong desire. These two industries have the same target customer base. If the integration between the two, the existing customers based on the good car wash shop makeover, create a compatible car wash business of imported goods shop, so that consumers washing can be the way to buy things, buy something can by washing the car, can be described as infinite creativity.

Shop has the ability to appear in front of customers in the first time, the direct conversion of different industries to the store customers in cross-border stores are capable of looking for goods before the emergence of the customer in front of.

My personal experience that face lift and won't be hard to survive the traditional industry transformation barriers, cross-border operations significantly enhance the stores total sales and profits, reduce the operating costs of the individual sections. Driven by the two plates each other, but also significantly improve the total passenger traffic, making the two plates are more obvious advantages of the franchise model is established.

Then the possibility of cross-border integration from 2 into N, which is also a very worthy topic of study.

Choose a business with their own business, the same customer base, integration, become cross-border shop. Integration of the object must meet the following conditions: 1. Products and services is just, just need to juke; 2. Competition is intense, difficult to survive, have a strong desire to change; 3. The target customers of the same, business scenarios (such as is street shops, office buildings and factories) are the same or compatible; 4. The two business carried on at the same time not to have the conflict, but also improve the customer experience; 5. Scene updating will not affect the original business traffic. This integration, if well designed, there may be extended to form the limitless imagination.

Of course, to become a good integration of the people do not represent the benefits of integration. This involves the core capabilities of the core competencies to create a topic. For the sales industry, this is a heavy topic.