A few days ago, Ma Yun and Liu Qiang East in the event the UNIQLO's dressing room innocent lie gun, hand piece & ldquo; taunt & rdquo; finally found the business model on the significant Vulnerabilities & mdash; mdash; no fitting. Although everyone laugh, but under the current electricity supplier all playing o2o (online and offline), to some extent, increasingly strong business heart with mirror like, line this experience is always line can not be done.
Recently, the Internet women brand Yin Mann announced the launch of & ldquo; thousands of city shops & rdquo; project, plans to in the country a large roll out of the store. Friends have heard this news, said: “ it is a lot of the store, rather than a lot of line fitting room. The line fitting, line of clothes. ” in the store is having a hard time now, Yan man act in a diametrically opposite way, is really just a real room
?
line shop
“ ‘ +’ the first is to expand from a single women's brand, to shoes, bags, accessories, children's clothes, furniture and other categories; second, is the production and operation of online and offline synchronization; again is the brand of social harmony between fans and fans. ” founder of the Fang Jianhua, the founder of the project, at the start of the project proposed “ +&rdquo. He said that the shop area of the franchisee only tens of square meters, “ 0 franchise fee, 0 stock, 0 soft ”. The shop each garment is unique, clothing tag is only two-dimensional code, scan the code to get the price. Clothes style, price online and offline synchronization updates, consumers can choose to pay cash or mobile payment. After payment is completed, you can choose to take away the goods, or go home and other courier. If the goods store customer is removed, the owner can quickly complete the replenishment by Yan man logistics system.
As long as the consumer in the store had a purchase behavior, it is automatically become “ fans ” the future of the “ fans ” whether to continue to return to the store to buy, or online purchase, as the first “ drainage ” the store can be obtained from the corresponding commission. Fans can also choose whether to lift the binding in accordance with the service satisfaction of the owner.
Fang Jianhua think, this is completely supply chain system, system of goods, price system, membership system, profitability and service system of achieve mastery through a comprehensive study of the subject, which is reshaping the traditional retail business model.
“ the core competitiveness of the electricity suppliers are fans ”. Cai Ying, vice president of the United States and the United States, said, the United States, the United States, the group's vice president, said, in the future is a fan community to build, how to let more people recognize your brand culture, and brand together is the core of this model. Shop owner to let more people into the store, and recognized the service of the shop, the more fans bound, the more revenue. Our core is the product of the transaction process into a fan of the transaction process, which with the traditional concept of the shop is a whole subversion.
; &rdquo
At present, Yin man has in Shantou, Anqing, Danjiangkou, Jiaxing and Hefei opened five stores to test the water, ran a few months of data, and Cai Yingjun Fang Jianhua did not disclose the detailed financial report, but Yin man plans in 2016 to invest 1 billion yuan to develop & ldquo; thousands of city shops & rdquo; this project.
Notable is, in the main Yin man & ldquo; slow life & rdquo; concept, plans to build a a 7 meters within the visual range of the products cover, these products are put together is a slow life space, displayed in the every piece of unlined garment, shoes, hats, jewelry and selection of lockers are can buy a home and to be a part of.
Actually, whether it is Li Ning, XTEP, lingzhi group and other traditional clothing brand, or starry, Liebo brands began to seek new mode, test the water clothing o2o. But in the Internet industry, the arrival of the Internet + era, all walks of life are in the practice of this concept, but the garment industry is not easy to implement internet. On the one hand, clothing industry is relatively conservative business model for its very difficult to break into a short time; on the other hand, the rise of clothing brand electricity suppliers to see hope, but also seems to stop in the electricity business category, the loss of further innovation to the industry bigger and stronger, to achieve the power of the Internet + industry upgrade. The practice of the man, the industry or can produce inspiration.
© Copyright 81yk.com Guangzhou SOVA Clothing Trade Co., Ltd. All rights reserved. 粤ICP备12345678号 Powered by：81YK