A few days ago, the Ministry of Commerce issued the second batch of national e-commerce base list, the list of Humen town. Humen town was awarded the national Ministry of Commerce “ national e-commerce demonstration base &rdquo. Humen relevant person in charge told reporters that Humen has become the country's first national e-commerce model of electronic commerce demonstration base.
Humen Town, deputy director of the Bureau of Commerce Chen Runlin, in recent years, Humen will develop apparel e-commerce as an important way to boost the transformation and upgrading of apparel industry, and strive to build “ Chinese clothing apparel business important base ” and achieved fruitful results. At present, the basic realization of the industrial chain of the whole industry chain of Humen clothing industry chain.
Business enterprises and the self-employed over 8000
With the rapid development of the Internet, the development of electronic commerce in Humen town is also showing a trend of All flowers bloom together. Humen relying on a wealth of apparel industry resources, strong business foundation, strong real economic support and superior location traffic, has developed into an important base for Chinese clothing clothing, electricity suppliers in Southern China area. At present, the town engaged in electronic business enterprises and the self-employed more than 8000, an increase of more than 20%.
Humen Town, to provide the data show that 2014 Humen Town through the third party platform to achieve online sales reached 295 billion yuan, an increase of 34.7%; in terms of express logistics, 2014 the town have courier network of 33 enterprises, the South China regional headquarters or Dongguan Branch registered in Humen has 24, in Express business volume 2.3 million votes, up 29.9 percent, average daily electronic business express business volume of nearly 63 million votes, accounting for about 50% of the amount of city courier business.
At present, the Humen town has nine professional park, including Humen electricity supplier Industrial Park, Humen cross-border electricity supplier park, the Yellow River electric mall and other parks, a total settled or signed into the electricity supplier companies more than 3000, functional positioning covers all aspects of Humen's apparel industry chain. In addition, Humen Town, also took the initiative to and Amazon, eBay, wish, Alibaba international station, Ali aliexpress, dragon, Russia optimization mature cross-border business platform were to negotiate docking, the Humen also plans to and Ali aliexpress cooperation to build the first cross-border industrial zone.
Humen electricity suppliers association consultant, Donghua University professor Yang Tao told reporters, “ I think Humen's garment enterprises are very recognized now the momentum of development of electricity suppliers, and actively participate in, so as to form a prosperous situation in Humen e-commerce. ” he said that the honor of the gain, both for the Humen electric business is certainly, but also to motivate and spur.
Realize the clothing industry chain business
Chen Runlin said Humen electric power development positioning clear, that the development of clothing e-commerce as an important way to boost the transformation and upgrading of apparel industry, focus on accelerating the integration and development of information technology and apparel industry, to create “ China's clothing apparel business important base ”.
“ from the beginning of 2013, we and the Donghua University cooperation research of Humen town business. ” Chen Runlin told reporters, through the investigation and control of the situation, Humen formulated the "Humen clothing e-commerce development plan", "on the promotion of Humen Town, the implementation of the development of electronic commerce," and other draft documents, research and introduction of special funds, policy reporting, financing support, Park subsidies and a series of preferential policies to actively guide the development of e-commerce in Humen.
After two years of development, Humen Town, formed to humen clothing commercial and industrial park mainly to large Ying clothing store electricity, electric mall and other multiple park features supporting form & ldquo; malposition management guided by government, market driven industry chain supporting & rdquo; cooperation mechanisms covering comprehensive foreign trade, professional cross-border trade, clothing wholesale network delivery, port characteristics goods import and export, clothing apparel, clothing small commodities, clothing accessories and e-commerce Brands Hatch and other apparel industry chain each link.
March 23, 2015, Humen Electricity Association first to & ldquo; Humen Electricity & rdquo; name, tissue inside the town 32 high-quality business Baotuan in Alibaba & ldquo; fast fashion & middot; set the future -- fast set 2015 summer clothing orders & rdquo; exhibition site directly to complete more than 9000 pieces of trading orders.
In addition, Humen town is also actively guide the traditional brand enterprises to carry out e-commerce, and actively use the Internet's information advantage, expand corporate brand communication channels, expand brand influence. 2014 Humen successfully promote the town's 8 businesses to allow stocks to introduce electricity suppliers in the form of management team, to help companies achieve a smooth transition, broaden the online sales channels, to speed up the pace of Humen garment enterprises, building a good model of apparel industry information development has played a good role in promoting.
Future will introduce large data analysis
“ now we tell Humen's electricity supplier platform, the initial goal is to do the platform, the future goal is to do the big data analysis firms. ” Yang Tao told reporters, through big data analysis, clothing companies can learn from the customer's needs and preferences, which is good for the company's precision marketing.
Humen town government official told reporters, in order to promote the enterprise “ Internet + production ” depth of integration, the current government to encourage apparel enterprises to actively use the mobile Internet, cloud computing, big data, and other new technologies to carry out new technologies, management, business model, etc., to form a new competitive advantage, to promote the development of garment industry in the network, digital, intelligent direction. Humen also encourages apparel enterprises for personalized, customized consumer demand to deepen e-commerce applications, to encourage small and medium enterprises to expand e-commerce applications.
Humen's business platform is currently doing this aspect of the attempt. It is understood that the end of the end of the Humen clothing mobile micro mall in 2014. Humen garment enterprises and Internet companies to cooperate, together to create “ Humen clothing micro mall ” mobile platform, the specific operation mode for Humen enterprises to provide supply, micro mall to provide channels, the public to provide resources for the three parties to cooperate, through mobile phones and other mobile terminals into the line of clothing display and sales to help Humen garment enterprises to expand the network market, and to provide a new venture business model. Currently, there are hundreds of local brands to join the Humen clothing store.
But Yang Tao also mentioned that the current data on each of the electricity business platform is its core competitiveness, generally will not be announced. “ we will have to coordinate with Alibaba, and strive to get the data from Humen garment enterprises, but it is not easy to do this.
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