High - grade women's marketing skills

How to sell high-end women's clothing has been plagued by a number of manager and purchasing guide. In fact, sales of high-end women's attitude determines everything. Attitude is a kind of driving force for a person to deal with things, good attitude has a good driving force, is bound to get good results. How to do a good job women's sales should pay attention to avoid not to commit five fatal error:

One, avoid by all means let oneself in a passive role

Many of the high-end women's shopping guide to see the customer first sentence is: “ please look at ” this will allow customers to see you from your store, and you are more passive in selling your products, and if you do this, and if you do this is our new model, this is the more popular … ” on the other hand, the opportunity to use this opportunity to introduce products, which greatly improve the success of the sale of goods.

Two, avoid by all means in order to

When selling clothes to the customer, avoid by all means is using the imperative mood to communicate with the customer. Such as “ you try ” “ ” this will make customers feel with forced, let people feel uncomfortable, and sometimes customers feel that spending money without the so-called service, but the service is thoughtful and intimate. So try to use “ please contact your … … &rdquo.

Three, should not directly refuse the customer's request

Many times if required by the customer, but you use direct refusal, which shut out the customer, to own and customers did not retreat, the result is not traded customers. Like “ our goods are not discounted ” this is the wrong, we should first emphasize and shape the value of the product, so that customers feel value for money. Can so say & ldquo; I'm really sorry, our goods are factory produced, plain code marks a price and quality are also the guarantee, you care about is also not the quality of the goods, please. Can not say a word too full to leave a retreat. If you use &ldquo ” or the request of the tone of communication with customers at least let customers feel that you respect him.

Four, avoid helping customers to make a decisive

When the customer to get the idea, and sometimes ask the guide's suggestion, at this point should not be said “ this is very suitable for you, you take this ”. But should be from the side to shape the value of goods. You can say &ldquo, I personally feel that this wear in your body is elegant, it seems you are very young and beautiful. ” this will give her the ball to the customer to make her own choice. In general, the customer would like to listen to such a relatively good, although some of the lies in good faith. But sometimes customers buy is a good.

Five, do not sell products, do not targeted.

For women's design, function, quality, price and other factors, to the people and appropriate, the real cause of the customer's psychological by “ ” ” “ faith. In a very short period of time to allow customers to buy with faith, is a very important part in women's apparel sales skills.

So as a high-end women's sales guide should be done what a few points. And the marketing planning are summarized as follows:

1, smile. This is a reflection of sincere, so-called to stretch hand not to beat people smiling, trained a pair of enchanting smile for Purchasing Guide is a kind of wealth.

2, praise customers. Everyone likes to praise, you want customers to pay the bill, you have to let the customer feel comfortable in mind. A sincere compliment is likely to contribute to a sale, it is possible to change the customer's bad mood. So it's good to learn to praise others sincerely.

3, pay attention to the image and etiquette. This is the respect for the customer, but also a kind of respect for their own professional, when the shopping guide is elegant and decent appearance in front of customers, not only can improve the working atmosphere, but also get the customer's trust, can give customers a good feeling.

4, learn to listen to customers. Shopping guide do not want to sell products and constantly talk, you have to listen to customers, so that customers can know more to buy information and motivation, for your late to sell products play a good role, only you understand the needs of customers in order to have targeted for his services.

Women's sales skills are the following principles:

1, starting from 4W. From wearing the When, wearing a Where, wearing an object Who, wearing a Why to do the purchase of staff, is conducive to sales success.

2, the focus should be brief. To the customer when the clothing characteristic, must achieve the language to be concise and clear, the content is easy to understand. The most important characteristics of the apparel products should be the first to say, if there is time to start by layer.

3, specific performance. According to the customer, resourceful, not invariably, only said: & ldquo; the good clothes & rdquo;, & ldquo; this dress suits you best & rdquo; is too simple and general marketing language. Change the way of speaking to the sales target. For different customers to introduce different content, so that people and appropriate.

4, the sales staff to grasp the trend of fashion, to understand the vanguard, to explain the trend of clothing to customers.