On the heels of the & ldquo; raising the threshold of export market & rdquo;, & ldquo; technical barriers to trade & rdquo;, & ldquo; LED337 phenomenon Investigation & rdquo; hinder LED products export, let people have to revisit a reality: led enterprises enjoying cake exports at the same time, also in constantly face the risk of trade friction. This problem is very important from the beginning, but now it becomes an extra matter.
“ the implementation of the strategy, the implementation of the strategy, the LED industry of our country “ go out ” the situation is unprecedented. However, “ companies go easy, go into the hard ”. An enterprise may be able to make a good deal of international business with an occasional chance. However, the real internationalization is not only &ldquo, but also &ldquo, &rdquo,, and &rdquo.
In recent years, with the high growth of LED industry, the enterprise strength is significantly enhanced, the vision is also more open, more companies began to focus on the international market, not only overseas investment and acquisition of direct investment in the ascendant, foreign contractors international large engineering business also increased rapidly, “ the breadth and depth to reach a new level.
Throughout the global LED display market pattern, North America, Europe has been the focus of domestic export enterprises, with the saturation of the market and the difficulty of access, more companies aimed at Russia, Southeast Asia, Africa, Latin America and other emerging markets. The gap is the potential, these emerging countries to actively develop the process of narrowing the gap is also the process of our mining business opportunities.
The propriety of the Chinese led enterprise, international and transnational operation is not smooth, the unknown risks of the international market, market environment of differ in thousands of ways, relevant policies is not perfect, extent and retard the enterprise & ldquo; go out & rdquo; pace. Both enterprises hold together the sea, on the target market common aim, or by way of equity cooperation with local enterprises. In the “ along the way ” the process of “ go out to ” the pace will only go faster and more efficiency will be higher.
Chinese enterprises to foreign factories, investment, not just the problem of the market, but also to take into account the political risks, religion, culture, history, trade unions and other political factors, it must be carefully cut. Quality and brand is the two LED companies go out of the lifeline, companies must have excellent products, good quality, good after-sales service to go international. In addition, export of inferior products will also affect the image of the Chinese enterprises, Chinese enterprises to export to insist Fuyou to support the strong and big help.
These successful “ ”; not only is the leader of the entire LED industry, but also the entire industry in the brand shaping, product innovation, international management and social responsibility to play on the pioneers, will be more to the sea of China's LED enterprises specified direction.
The vast majority of LED manufacturing in China, even though the Americas, Europe, emerging market countries, product components are in China, especially in Guangdong procurement. From the cost of products, product supply chain capabilities, the Chinese enterprises and even the Guangdong enterprises have more advantages. From the national market pattern, China is the largest single country market, about the global market 25%-30%, it must be “ ” to expand the global market, which is to find the direction of new growth in the industry.
With the continuous and healthy development of China's economy, the strength of enterprises is increasing, more and more Chinese enterprises will be involved in the global market competition. We believe that, in the strength of the parties and the joint efforts of enterprises themselves, the Chinese enterprises can not only succeed “ go out to ” and certainly can go farther and farther, success.