Commercial space has a clear business demands, is to achieve the ultimate goal of maximizing the interests of goods. Therefore, commercial appeal must not be in a single form of its value, but in the function, atmosphere and characteristics of the display and other parts of the common role of the space itself to make up for the lack of space.
Lighting is the main commercial space design in addition to meet the basic lighting functions, the characteristics of auxiliary products show, the most important is that the lighting for commercial space to create “ fatal temptation ” atmosphere, to meet the customer's aesthetic taste, so that the commercial space of mass has affinity, to achieve maximum business interests.
Economic development, improve the customer's grade, customer shopping experience also requires more and more high, obviously, the commercial space environment has become a very important marketing tool. “ the creation of space atmosphere in addition to color, background music, the environment is a very important addition to the point that it is the lighting, “ &rdquo lighting ” well aware of the commercial space is a kind of “ soft packaging;! It is suggested that the commercial space should be created by “ the fatal attraction of ” the atmosphere, firmly grasp the psychological demands of customers, promote consumption, and enhance the value of commercial brand.
Commercial atmosphere of the space create first to determine their & ldquo; environmental theme & rdquo; commercial space & ldquo; environmental theme & rdquo; is each commercial space invisible mark, by lighting make space a face or body more prominent. In order to achieve the experience of space theme, interior lighting design to master high beam intensity, in weak light; beam multicolor blending, nearly less light color and monochrome show; beam changeable hyperactivity, near light become less less dynamic principle. Attention should also be paid to the brightness of the lights and light effect to the people caused by the psychological effect, because scientific lighting, art lighting and rendering is foil space of the whole atmosphere, and form the subject of effect. Through the &ldquo, the environmental theme ” the display, the formation of the business space of the characteristics of business, to enhance the brand awareness of the important means.
Determine the theme of commercial space, and the level of space. The gradual transition of light reflected light. Reasonable lighting design can make people aware of the boundaries of each region of the interior, the use of different lighting and color of the different functions of the different functional space. At the same time, through the intensity of lighting lighting performance space between the primary and secondary relations, so that space defined more clearly, more abundant space.
Commercial space design is different from the other main reason is that consumers have the feeling of space and goods, which is one of the important factors that can not be ignored. This combination of light, light, shape and shadow, so that the space monomer to the overall synthesis, bring the sense of hearing, vision, smell and even taste of the spiritual experience.
If you can improve the customer's attention to the product, to extend the stay in the commercial space, and even to achieve the desire to buy, are proved to be a successful marketing. Through the lighting design to improve, enhance the business space atmosphere, win this silent marketing war.