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TOM CETV to expand multiple programs to create a win-win marketing

TOM Group's Hong Kong announced annual results for the year ended on December 31, 2009.

Yang Guomeng, Chief Executive Officer and Executive Director of TOM group said: "response to the slow pace of recovery in the global economy in 2009, the Group continued optimization operations, operating costs decreased by 20%, is also developing a new project to establish an open platform based on the applications and tools, and launched a series of new and unique wireless, online, and mobile Internet products. This year, the Group's operating profit of HK $ 25 million, EBITDA increased 10% to HK $ 106 million Yuan on last year. "

He added: "the Group's Internet business continued to launch new products and services. As official partner of the NBA China, based on TOM has cooperation with the China Basketball Association and the Chinese men's Basketball League, to create the most amount of online basketball community, plus TOM sharks sports via the Internet and mobile phones, providing the most stylish sports content and interactive games, TOM has become a premium brand that provides a unique service for the user. "

Last year, the television and entertainment its CETV enrich programme content on the one hand, on the other hand actively strengthen its interaction with customers, create win-win marketing. In addition to the continuous optimization of operating outside, CETV has also been looking for high quality partners to strengthen the program, while actively from overseas including popular series premiere or a broadcast, with the ground campaign, so as to promote the program, and then expand customer coverage. CETV programming rich and varied for the wireless business of the group to provide high quality and diverse content.

CEO and Executive Director of TOM group Yang Guomeng and Chief Financial Officer and Executive Director of TOM group maishufen---  health at a press briefing introducing the mobile Internet product interaction platform "Dietmama" 

To attract and broaden the audience of different age and class, CETV a diet program will be launched in 2010, Angel face, invites Angel face international Group President healthy eating programs, viewers fascinating, informative and entertaining the melting furnace production.

Undertake past success experience, China Entertainment TV continued to Taiwan in the depending on purchased broadcast new a series super stars Avenue, and continued hit of series Taiwan Idol drama as Rascal hero and love on House with, swept thousands of audience, subsequently launched of popularity drama Yin wife Queen and wife of temptation, also wide by mainland audience sought after, while develop has women audience market. CETV in Guangzhou and Shenzhen, in prime-time ratings in December 2009, increased by more than 50% a year earlier. CETV is now expanding their prime-time, from 2 to 3 hours, and continues to introduce popular overseas program, improved, and drive revenue.