The two sessions this year, Premier Li keqiang was first proposed in the Government work report, "developing ' Internet +' action plan, mobile Internet, cloud computing, big data, combined with modern manufacturing industries such as the Internet of things, for e-commerce, industrial development of Internet and Internet financial health". "The Internet +" becomes a concern and discussion of heat. Today, in the Baidu search for "Internet +" results have been more than 100 million. Tradition is no longer the traditional decoration industry, how to combine Internet + ideas, how to break the so-called Internet thinking?
On currently of situation,, to abroad "Internet +" for representative of home decorative website Houzz, and Yu 2014 get 165 million dollars of d round financing, 2015 China decoration industry cloud again up, first last year Haier of has live network began March Internet decoration, then is early Lei of Shun for capital 60 million bet love space, shortly thereafter 58 with city investment soil BA rabbit, then only then Sina, found room, Taobao, are began mix came in. Decoration industry is finally getting big concern in the Internet. Traditional decoration company how big break the Internet survive? and traditional decoration companies how to build their own "Internet + decoration" model?
We analyze the Internet repair mode has several
Early in the first is the rise of the fitment information agency site: Ai Yi network. That such improvements Web site is to help owners through the platform to find the owners of the decoration company, the site is a kind of decoration companies in quick order. Renovated our main way of marketing is telemarketing and Internet marketing, phone marketing bound by the privacy policy and the laws and regulations of the State, this kind of marketing is bound to come to an end. This platform Gets the order has become the current renovation of the main ways of the Internet, while such sites on its decoration company in a certain degree of management and control mechanisms of cooperation, part fitment problems decorating company and owners play a coordinating and supervisory role.
Second is similar to the B2C business platform: cat decoration e station, store on Taobao. Such mode of co-operation platform often is to find a local repair company, e-commerce Web site to import significant traffic on the line below the line, while 1-2 is home to a number of local companies to join or direct, integration of resources to get customers. And through the offline shop into customers.
Third is the decoration by forming their own network marketing department: some companies build teams or outsourcing approach is known as network marketing, the main marketing channel is a bid for search engines: Baidu, 360 bid. This diversion modes, not just burning money, expensive, and little effect!
Fourth is the Internet repair company: love space, house-hunting world decoration and so on. Their essence is the background decoration company, just using the Internet as a marketing tool to get customers.
So exactly which model is the owners need to choose Internet decoration patterns? on the subject, let the real decoration of the advantage from the Internet to analyze:
Mode, comparing traditional decoration, Internet decoration prices more transparent supervision and more comprehensive
The four models mentioned above, more notable decoration on the price advantage the Internet. For example: love space launch 699 Yuan/㎡; house-hunting of the 666 RMB/sqm. By contrast, decoration very early bidding platform, such as: Ai Yi network is by providing multiple copies of a decoration company pricing comparison, price transparency, more attractive to the owners because owners in daily consumption is about "shop around" the simple truth.
Second, break down traditional decoration information problems
Owners can quickly get all kinds of repair information via the Internet such as: renovation programme, renovation budget, prices of main materials, construction technology, which essentially broke with tradition decoration industry has long "dumb" questions. With the rise of mobile Internet, micro-credit, micro-blogging to share its functional use. Traditional decoration industry's negative message with astonishing speed owner's share or reprint, great deterrence to the traditional decoration. Year 315 is the decoration company attaches great importance to the day, worried about complaints and rights owners have a negative impact on the company.
Through the analysis of these two points of view, decoration is currently playing only the concept of the Internet, and traditional decoration companies, should really give up to "marketing" mode of decoration, so as to put more emphasis on the service owners, enhancing the technological level and quality of links, and sees the Internet as a tool to enhance the added value to the owner.
At this stage, decoration of the Internet was in its infancy State, after all, is a new thing, consumers naturally have a certain degree of skepticism. Decoration is no small feat for the owners, choose decoration on the Internet people are a small minority, according to related statistics Internet home penetration rate is less than 8%. Compared with, Ai Yi network class decoration website after near 6 years of development has increasingly mature, as third party of Internet decoration platform, except has above Internet characteristics outside, also has third party supervision role, this can in must degree Shang upgrade consumers select Internet decoration of confidence! but Internet changing real who to laugh to last, who to put Internet decoration play to extreme, also have let we of owners to to out answers.