Brand concept: quality of life legend
	Enterprise spirit: quality is the life, service is the foundation, the culture is the height, the innovation is the power
	Core competencies: an efficient team, a forward-looking strategy, advanced technology, pragmatic style
	Management philosophy: ideas determine the way out, the process of determining the results, the details determine success or failure, attitude determines everything
	Market concept: quality, strategy, service, win win
	Innovative ideas: to grasp the market, leading the fashion, decorate space, interaction of mind
	Talent concept: education represents the past, experience to create the present, the results indicate the future
	Product positioning: no I have, people have my essence, the quality of the first, the level of the
	Product characteristics: high quality, high value, high taste, highlight the noble elegance of New Classicism
	Space claims: enjoy the gorgeous, distinguished neo classical life
	Service concept: worry free advisory services, meticulous (the implementation of Easy Access system, realize fast and satisfactory service)