On May 26, UBM sinoexpo enterprise "hundred days war" starts held in Bohua marketing headquarters Grand. Ceramics sales teams and representative of the brother brand, and June trade delegations attended the meeting.
The meeting once again affirm and emphasize the brand must strengthen communication and understanding with the Terminal, further implement the strategy of action and powerful Terminal the Pratt, sales force combat capability, thereby promoting the brand competitiveness and growth in Terminal sales.
At the meeting, Bo Hua Group Chairman, delivered an important speech, put forward important initiatives in the following respects:
1, upgrading terminals integration, brand development
As consumers ' perception of brands as well as the growing demand for high quality products, Terminal market must upgrade the resource integration, improved product mix, enhance brand image and brand awareness from the inside, high levels of brand stores kept professional, single-minded direction.
2, rich product portfolio to meet consumer demand
Focus for this meeting emphasized the need for rich product portfolio to meet customer demand in the market. UBM sinoexpo company has strong production strength and r, you must make full use of their own advantages, expand the product width, length and depth. It is reported that the Group of the latest design and production of marble, ultra flat glaze series published recently shocked.
3, the development of multi-channel marketing, normalized implementation activities
Market competition is becoming increasingly fierce, Enterprise and terminal must work together to develop multi-channel marketing, grasp market advantage. The other hand, the Terminal activities normal to active enterprises and point-of-sale promotions enhance Terminal performance through a rich and complete, further consolidation of brand in the minds of consumers.
4, promote service ability and improve brand value
Sales team must improve service efficiency, improve the service system, build brand and terminal information exchange and interaction, through high quality services leading Terminal Services to raise the standards of, resulting in consumer awareness of the unique brand of service.
Held in Bohua enterprises of the hundred days war started, brand for ceramic and the brother sales teams defined the development direction and objective, will be at a higher efficiency, better resource utilization, more reliable strategic planning task in order to realize the development of UBM sinoexpo.