Great marketing strategy

Great marketing strategy's goal is to expand the domestic and foreign markets. Despite the company's production of clinker Crusher equipment sales ranks the first in the domestic market, and exports from Bangladesh, Malaysia, and Indonesia and other countries, but the mood is far from Lu Hongbo, General Manager, his desire is "where the concentration of cement, sand and gravel industry, should see the peak product over." He put the cement, sand, abrasive industry three major, minor attack, wait three strategic directions of attack from within the external marketing to business management, new product development, such as, all around the "marketing" run everything as "marketing" way. To this a strategy of implementation, he in Beijing, and Guangdong, and Zhejiang, to established has market Department, both sales has products and collection information, at any time prepared should market situation of changes; to this a strategy of implementation, he wide raised talent, full products design development power, strive to to more of varieties, and update of equipment makes enterprise invincible; to this a strategy of implementation, he from based work starts with, pay close attention to the enterprise the work, system construction, site optimization, quality control, make have vivid, and in full swing.

Branding strategy

Brand strategy, brand strategy, brand is the basis of brand-name, name brand is the brand of sublimation. "Quality brand, brand plastic brand name, brand image, image development" strategy. All brand-related processes, technology, quality, production, corporate culture, corporate image campaigns were closely together, to performance-related assessment every month, quarterly rewards, so that enterprises from work environment to our staff, from appearance to the intrinsic quality of products has made new progress. Good enterprise culture construction. Representatives of one enterprise in its heyday the company visits a few days later praised: "peak soil cultivating good brand has been formed, seed had germinated, just carefully press it to blossom. "

Advanced human resource management strategy

Advanced human resources management strategy was to Lu Hongbo, General Manager of another manifestation of advanced management concepts. He believes in people, finance, material in five human resource, information and time, only human resources is soft, sentient, living resources, which is one of the most valuable resources, such as advanced strategy ideas to management, human resources potential double play. Only selected personnel, good use of talents, education personnel, to retain talent, will have an inexhaustible vitality. Thus, prosperous company combines a set of incentives and constraints, combination of external and internal selection, combining talent talent award human resource management system, and carried out "hundreds of engineers to join the peak" campaign, attracted a large number of professionals converging under the prime cause steady development of intermediate strength.

Advantage technology development strategy

Advantage technology research and development strategy is the marketing strategy, branding strategy and extension of advanced human resource strategies, is an embodiment of good business sense and a long-term strategic vision. Always firmly believed that "Science and technology are the first productive forces" this truth, enterprise technology research and development as one of the survival and development of the important work came in person. Attention to all domestic and foreign industry development and science and technology research and development information, professionals to analyze market and industry trends, develop research, from product design, experiment, to stereotype and target-orientated production process management, and strive to do the introduction of generation, test generation, the generation of stored, every new product, new varieties on the market, ensure that the company's products in the industry of advanced, scientific, innovative and practical. Lu Hongbo said: "despite our clinker Crusher equipment technology in leading is the fact, but our aim and challenge the world's top level, technology never end, research is also unlimited.

Cost management strategy

Implementation in the management of engineering cost management in manufacturing strategy, is designed to achieve the goal of strengthening cost, achieve the purpose of irrigation, energy saving, truly reflects the operating results of the enterprise and the management level. Prediction, calculation, controlling, accounting, analysis, appraisal, reward and punishment, and other means, to make use of potential of enterprises, effective control of cost, at the lowest cost, best quality, the best benefits of running. For this goal to be implemented, prosperous company in the human, financial, physical, production, supply and distribution systems to implement "value engineering" Management Act, strive to make products in the functional efficiency, reduced cost or inconvenient condition to acquire a higher operating result.